10 Ways a Virtual Assistant Can Update Your Website

If you want to increase the number of visitors to your site and rank highly in the search engines, then it's essential to keep your website regularly updated. A website that hasn't been updated in a while can look unprofessional and it may stop visitors from contacting you as they will think that you are no longer in business.

So here are 10 ways that a virtual assistant can help you to update and manage your website.

Add latest news about your business. If you have a "latest news" section on your site, then you need to keep it updated on a regular basis. This is especially true if the news is date specific such as an event. A virtual assistant can remind you every month about new content and then add it to your website.

Make changes to services page. If you make changes to the services you offer to clients, then you'll want to ensure that your website is updated with these changes as soon as possible. Just give the content to the virtual assistant and they can update or design new web pages on your site with text, images and links.

Add new team member details. If you have new people joining your team, then you will want to inform your clients and contacts so they know who is responsible for each section of the business. A virtual assistant can add new team member details to your About us page with description and picture of each person.

Format images to improve SEO. Another thing that can make a website look poor is low quality images that are pixellated or distorted. A virtual assistant can ensure that all the images on your site are high quality, have the correct dimensions and have SEO-friendly "alt tags" on them for people who have images switched off by default.

Check for broken links. Broken links can make your website look very unprofessional and sloppy. If you have changed the layout of the site or moved pages around then a virtual PA can check that all the links are still working properly. This can be done either manually or using a WordPress plugin that checks for broken links automatically.

Add social media profiles. Now if you are using tools such as Twitter and Facebook to promote your business then you'll want your website visitors to be able to connect with you online. A virtual assistant can add social media icons to your website that link through to your profiles and this is a great way for your web visitors to get to know you and vice versa.

Name web page URLS correctly. You need to ensure that your web pages have clear URL names. This makes it easier for people to share links to your web pages and also helps with SEO. For example, if you're an accountant offering payroll services then that web page URL may look like this: yourdomain.co.uk / payroll-services /. A virtual assistant can ensure that each web page is named properly and contains keywords that will improve search engine ranking.

Update copyright. It's a good idea to have a copyright date on your website but a lot of people forget to keep it updated. If it's out of date, then your visitors may wonder if you're still in business. A virtual PA can check this for you and set it up so that the date automatically updates each year.

Add and update WordPress plugins. One of the great advantages of using WordPress to create your website is the additional functionality that you can add to it with plugins, whether that's social sharing, backup or caching. A virtual assistant can recommend essential plugins that you need for your website, and update them as necessary.

Add Google Analytics. A virtual assistant can set up Google Analytics on your website so that you can track and analyse visits. They can then send you a monthly report so that you can see what's working on your site and what isn't. You can instruct the VA to make any changes to the site to improve performance.

So if you want to make sure that your website looks professional and attractive to your visitors but you don't want to pay web designer rates for quick updates, then consider using a virtual assistant to update your website on a regular basis.